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Google HCU Recovery - Is Your Site Ready For HCU Recovery?
Whatever the case, whether HCU or one of the most recent major updates to your core have affected you, content repair is an integral step towards the success. Conduct a content audit and look over the GSC or GA4 statistics prior to beginning working on fresh material.
Acknowledging the ways in which Google changes are affecting SEO strategies can be awe-inspiring. Consider how mobile user-friendliness security, unique views and safety all play into value-oriented SEO rankings.
What is Google HCU?
Google HCU updates aim to alter their algorithm for ranking in order to prioritize content that provides the user with real value, as a response to the increasing quantity of websites that have keyword-laden marketing copy that does not actually offer anything of use to users. This approach aims to tackle websites that focus solely on their thin content, but without any real value or significance for searchers.
Google's August 2022 HCU update modified the algorithm that it uses to assess the quality of websites, moving from a page-by-page assessment towards domain-wide assessments. The result was that sites deemed as unhelpful might see ranking declines throughout their entire domain instead of just the individual pages.
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HCU Update also placed additional importance on mobile usability, favoring ones specifically made to work with smartphones as well as other mobile devices. Additionally, it promoted sites that offer safe browsing which is a sign of the internet's growing role as a platform for study as well as commerce, among other things that rely heavily on the security of personal information for the users.
In September of 2023, Google's HCU update extended this idea through the inclusion of Experience in their definition of E-E-A-T. In the end, this made it more challenging for companies to improve their ranking simply by adding old blog articles; though this approach might work prior to the HCU change, it was no longer considered valid strategy.
What can you tell the possibility of being hit by HCU?
Google's core updates in 2023 and the September Helpful Content Update brought a great deal of damage to many sites; even several months later, a lot of sites who were affected have yet to recover fully from HCU.
Glenn Gabe found that only 22% of websites which he monitors had the growth of 20% or greater since HCU. While this may be positive, it also shows that recovery won't come easily for those affected.
If your site is affected by HCU First stage is to identify each of the factors that contributed to it and conducting an audit of the content in order to evaluate them.
After creating in-depth and helpful blog posts, proceed to more advanced techniques such as disavowing spammy backlinks, removing affiliate links, adding social proof (customer testimonials or photos of the team) and enhancing user experience and more.
But, if you find that your SEO strategies aren't working to deliver positive results, it might be worthwhile seeking out outside help. You should seek out an expert that has proven track record backed by evidence and data in order to not waste money with strategies that aren't working for your website Finding an expert will allow you to avoid common pitfalls which waste both time and cash.
How to recover from HCU?
After Google's September 2023 HCU update, many websites have seen dramatic declines in terms of both rankings and traffic, yet some show promising indicators of recovery.
In the beginning, in order to begin recovering from HCU and HCU-related issues, a comprehensive content audit should be undertaken. This process entails reviewing every page of your site in order to determine if any aspects may have been affected negatively through the HCU update. Then, you can make suggestions as to how best to address the issues you find.
Fixing duplicate content, eliminating poor-quality backlinks, enhancing meta description and title tags as well as ensuring mobile-friendly sites have proper coding to be in place are just a few of the various tasks necessary to ensure that a website is operating smoothly.
You must ensure that your website has quality and original content if you want Google to assess your website's authority and trustworthiness. This can also aid visitors who come back regularly.
Note that recovering from HCU can take a few months or even weeks; therefore, it's important to have an a comprehensive plan to improve your site's performance.
Finding an experienced SEO expert to help implement these strategies can also be very beneficial. Look for someone with proven results, reliable data and track records; furthermore try out various techniques until you discover the one which best fits your particular industry and site.
Recovering from HCU
With a great deal of work and delays After a lot of effort and delay, some sites are starting to rebound from Google's September 2023 HCU update. However, it's important to remember that SEO is a continuous game that requires commitment in providing quality information that is geared towards improving user experience.
Also, Google no longer considers the HCU as a signal for all sites; however, pages will be evaluated separately in order to determine whether they are providing useful material or not. So, even if your website has been affected by the HCU, recovery strategies like content marketing are an option for recovering.
At its core, recovering of Google HCU means making sure that your content meets with E-E-A-T framework guidelines. Your website will be able to ensure that it is valuable to visitors while also strengthening relationships between yourself and your target audience.
The process of recovering from HCU is a process that requires persistence and patience with your efforts to create content. Google is constantly improving their algorithm, and it could require a long time to be able to fully recover. One way to make sure that it happens swiftly is to produce quality content that is in line with Google's guidelines and be adaptable enough to any future updates - this way your site remains valuable to audiences and remains in line with the Google algorithm.